A is for Art: Branding Identity

Waitrose Products - branding by Lewis Moberly

The image above is quite similar to what one would find if they emptied out my kitchen cupboards, my mother being 1) a die-hard waitrose fan and 2) a semi-adventurous weekend cook. Thus over time we've amassed a range of waitrose own-brand products, and I've always appreciated them in their sense of quaintness and simplicity.

Following a conversation with a fellow foundation diploma student whose completely changed their creative direction in life (fine art to graphic design), I've started to think about branding, especially the personal aspects. As well as being something I expect to do for myself one day - I was intrigued when I stumbled across the work of Lewis Moberly. The products featured in this blog rouse strong feelings of nostalgia within me; reminding me of my mum, my home, and a childhood spent learning to cook together. In some ways I feel like the naivety of my childhood has been stolen away from me; as it's completely opened my mind and made me reflect upon how this branding makes me feel. I had never considered that it was designed this way to make me feel more loyal to it, so that as an adult I'd go out and buy it. But obviously this makes it highly sucsessful, and the design team can only be congratulated for that.

I feel there's a lot of inspiration to be drawn from the world of branding - I particularly like the examples featured in this post here : http://www.dandad.org/talent/portfolios/691/katie-allison/17953/make-your-mark