Storylines
The concept description for this shelving product on Roijé's website reads; "storytelling translated into a storage function". On first observation, I imagine the title relates to the visual up and down journey the ribbon of powdered metal takes the viewer's eyes on. Or even the tactile recording of that journey that the hand would take if you were the draw your fingertips along it. It's interesting to think of translating such a broad concept as "storytelling", or narrating, into a 3D form. Narration in a sense is like an audio illustration, it gives the deliverer of the tale the opportunity to personalise and integrate their perspectives onto something factual or objective. In the style of Chinese whispers, the original key elements can be completely lost or changed in the process. So in an alternative view, perhaps the form of this piece makes a comment on the abstraction that storytelling allows, rather than being a physical representation of the storyline itself.
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